Does the good old-fashioned email newsletter still have a place in your business in an era where marketers are flocking to Snapchat and V.R. campaigns? The response is a loud “yes,” believe it or not! Many prosperous businesses employ this marketing channel, which has changed over time, to create leads and boost sales. At our Orange County digital marketing agency, as we will inform you, there are numerous benefits to trying it out.

It’s Still Effective in 2023

Use a channel that gets a lot of interaction if you want to be seen. Before you respond, “Facebook,” here’s a fact you might find interesting: according to ExactTarget research, 91% of all nationwide consumers still use email. Additionally, since smartphones are so common, users can send and check email from anywhere; they don’t need to log on to a desktop computer.

Email and Social Media Work Well Together

Yes, sharing your content on social media platforms like Facebook and Twitter is terrific, and you can even create sponsored posts to increase the reach of your postings. However, social media is a fantastic tool for enticing people to subscribe to your mailing list. You could put a signup form for an email newsletter in your posts. In this way, you can utilize social media to spread the word about your content, and everyone who clicks through can choose to subscribe to your mailing list. It also works the other way around, as you can encourage individuals to follow your social pages by including social media links in your newsletters. It works no matter what kind of business you run.

A Fantastic Method to Promote Your Business

Of course, email campaigns aren’t simply helpful for communicating company updates; you can also use them to inform your clientele about the most recent promotions. A Nielsen Company study found that 27% of U.S. online consumers subscribe to newsletters to save money. As a result, email blasts can be used to inform customers first about sales and new products.

According to a Loyalty360 poll, 59% of participants would sign up for email updates if a prize was involved. As a result, you can encourage email signups by giving away a small freebie or giving a potential discount on their first purchase. In this approach, you give them a nice little treat while growing your clientele.

An Economical Marketing Avenue

It’s hardly surprising that email marketing is considered one of the most excellent lead-generating channels by 85% of U.S. retail organizations, according to Forrester Research and Shop.org research. After all, beginning an email campaign is much less expensive than starting a whole tri-media campaign. Email marketing providers now provide unique templates you only need to fill out, so you don’t need professional tools to send awesome emails.

Email marketing deserves a significant role in your marketing mix, even though some consider it “old school.” Given its effectiveness and reach, you’d be disadvantaged if you didn’t fully utilize this tested channel. Contact our premier Orange County digital marketing agency, Drive Traffic Media, today to learn more!

Read the related blog here: https://www.insidersbusiness.com/digital-marketing-demystified-a-beginners-guide-for-lawyers/