If you are looking for advice from Orange County Ecommerce website designers, you have come to the right place. It takes significant time and effort to optimize ECommerce site search. In this article, we share tips for ECommerce business owners to optimize site search.

Here are some ways that you can approach ECommerce site search:

• Strong error tolerance for a smooth user journey. 
• Implement search query autocomplete.
• Use Natural Language Process for searching.

When you design your website, keep in mind that you need to encourage shoppers to use the search box. Make sure to eliminate any hurdles that may disrupt your shoppers’ user experience. 

The Two Types of Visitors

There are two types of people that will check out your ECommerce site:

The Browser

This person is already somewhat familiar with your product and has a vague understanding of what they want from your shop. They just need a little bit of guidance. Automatic recommendations and prefilling the search bar can help them find what they are looking for.

The Searcher

This person already knows exactly what they want to buy from your shop. They want to buy at a specific time, and they are ready to type in the brand, product name, or even the product code in the search bar. 

Regardless of who is visiting your site- whether it be the browser or the searcher- you need to offer everyone comfort, ease, and quick results. The best designers in Orange County know that the more responsive your site search experience is, the more time and money visitors will likely give to your online store. And the more time and money they put into your site, the better your conversion rates will be.

You Need More Than Just a Solution

Besides coming up with a site search solution, you need a strategy to stay ahead of your top competitors. Let’s explore some of the ways that you can bring visitors satisfactory results.

1. Strong error tolerance for a smooth user journey.

Your search engine should be able to understand minor misspellings and still deliver fast, accurate results for users. If customers search for a brand name and misspell it, they should not land on a 0-results page. 

You also need to be careful about handling phonetic misspellings. Some shoppers may have only heard about your product by word of mouth and might not know how to correctly spell it. Make sure to create a list of possible words with alternative spellings and continue adding to the list. 

It’s one thing to lose sales and quite another to have 0 results pages. Here’s how 0-results pages can impact your website traffic:

• Shoppers will be less likely to return to your online store if they cannot find what they are looking for.

• Shoppers will likely spend less time on your site, which will lead to a higher bounce rate, which would lead to lower overall site stats and ultimately tank your Google ranking.

2. Implement search query autocomplete.

When you provide auto-complete versions for specific queries that your shoppers type, you help guide them to your online store’s most popular and relevant products.

When a shopper submits a query that does not result in an exact match, the best alternative you can provide them is a list of relevant products. 

When it comes to creating a quality autocomplete solution, you can consider adding various “boosts” to suggestions to promote certain keywords and generate better conversion rates. 

3. Use Natural Language Process for searching.

Many big companies such as Apple, Facebook, and Amazon make use of the Natural Language Process (NLP). 

Shoppers should be able to type a search query in the same way that they might say aloud in a conversational way to a friend and get a relevant answer.

Allow your shoppers to bypass checkboxes and unnecessary clicking with NLP. 

Conclusion

When it comes to enhancing the site search experience, Orange County e-commerce website designers believe that you must put yourself in your shoppers’ shoes. Remember to be patient with yourself because the process of optimizing eCommerce site search takes time. If you follow all the tips, you will likely see positive results and make more profit in the long run.

If you’re looking for Ideas for your E-commerce Web Design, Click HERE.